In today’s digital landscape, audiences crave authenticity — and nothing feels more real than content created by your actual customers. This is where user-generated content (UGC) shines.
From glowing testimonials to photos of your product in action, UGC offers a unique way to build trust, increase engagement, and turn customers into brand advocates — all while keeping your marketing fresh and relatable.
What Is User-Generated Content?
User-generated content is any form of content — images, videos, reviews, or even social posts — created by people outside your business. It’s the modern-day word-of-mouth. Think of it as digital proof that your brand delivers what it promises.
Why UGC Matters More Than Ever
- It Builds Trust
- People trust people — plain and simple. In fact, 84% of consumers say they trust peer recommendations over branded content. UGC adds credibility and reinforces your value in a way no sales copy ever could.
- It Boosts Engagement
- Content from real users sparks conversation. It encourages interaction, likes, shares, and saves — all signals that can expand your organic reach and improve your performance across social platforms.
- It’s Cost-Effective
- Let your audience help you market! UGC reduces the pressure on your content creation team while providing an ongoing stream of fresh, authentic visuals and messaging.
- It Builds Community
- UGC celebrates your customers. It gives them a voice and creates a deeper connection between your brand and the people who support it.
How to Encourage UGC for Your Brand
- Create a Hashtag Campaign
- Come up with a catchy, branded hashtag (think: #MadeWithZipline or #ZiplineInAction). Promote it across your channels and encourage your audience to tag their content.
- Run a Photo or Video Contest
- Everyone loves a good incentive. Host a monthly or seasonal contest where customers submit content for a chance to win a product, gift card, or exclusive experience.
- Feature UGC on Your Website and Socials
- Make your audience feel seen by resharing their posts (with permission). Feature them in a highlight reel, story, or testimonial spotlight.
- Ask for Reviews and Testimonials
- Sometimes all you need to do is ask. Make it easy for customers to leave a review on your site, Google, or social media. Even better: follow up with a thank you and a share.
Bonus Tip: Make It Easy
The more seamless the process, the more likely users will contribute. Provide clear calls-to-action and tag prompts. Consider using QR codes or short links to guide customers to where they can share.
Final Thoughts
At Zipline Studio, we believe the strongest brands are built not just by creative professionals — but by the communities that support them. User-generated content offers a powerful way to tap into that energy, tell real stories, and inspire future fans.
Want help creating a UGC campaign that actually works? Let’s talk — we’re just down the street in Fayetteville, and we love helping brands like yours fly higher.